Do you have a Facebook Fan page?

lil-green-man
Facebook Fan pages, just got a great new feature, that has been long time overdue! … Can’t think what it is?

I’ll tell you, we’ve got an invite page, built directly into the fan page, it comes in the form of “suggest to friends”.

It’s any promotional guy/girls dream, Fan pages are a wonderful way to grab that social marketting foothold inside Facebook, like no other, with one small problem, how to advertising it, without it costing your a small fortune. Of course not everyone has a fan page to display there corporation, franchise or product, maybe you just a favourite thing you do, those are very popular too, and are a great way to find others who like it too!

What makes this even better is this invite page is (currently) unlimited, you can invite litterally hundreds of friends just like when you do events, so go ahead invite your entire friends list, and encourage any and all dedicated fans to do the same! With the news-feed aka the “Stream” acting as it is, a sudden surge in new fans, will encourage to become a popular item of the day, which will only increase it’s visibility in that little right side-bar on FB’s home page, which is double social advertising.

Check it out here this is my ” Chris Bourton Fan Page “… self-promotion I know, but hey if you are reading this, and thinking thats awesome new feature, and want to try it out, takes just 5 seconds to become a fan and maybe you’ll learn about my newest developer tip before everyone else. Latest news is only useful, if you find out about it early, and before everyone else!

It’s this simple.

  • Visit the  “Stream” / “Wall” page of a Fan page.
  • Click “Suggest to friends”
  • Start selecting friends to suggest to (it works just like an Invite)
  • Click “Send Invitations” once you’ve selected as many friends as you want to tell.

Like always, find out the latest news, at my Blog here http://chris.bourton.us/blog/

Rant: Verification Program Delayed again

tumbleweed
Application Verification Program was I beleive Suppose to be going ahead end of Feburary, that Went and Gone, it’s now nearing the end of March, and we still see the Tumble weed fly by…

There comes a Glimer of Hope by Monica over at Facebook, but don’t get too happy… It seems we could still be waiting Weeks.

Regarding timeline, we expect to announce the first set of verified applications within the next couple of weeks. This announcement will be coupled with the benefits which include badging and special highlighting in the Application Directory, and bucket boosts for requests and notification allocations. These applications will also have the opportunity to participate in marketing and press opportunities.

Well That Doesn’t come as a bit of a kick in the nutts as after week or two of outcries for our money back, rumours the Verification Program was cancelled, and all we get is, wait a few more weeks.Also The benefits, I’m really not sure thats worth the $375 (yearly) the developers have paid upfront for.

To explain that;

  • Application Directory changes
    • Unless it’s getting a major redesign, this won’t help Apps majorily.
    • If it is a large App, like the vast majority of Verified ones are, it’s going to get decent traffic because of that alone via this Directory already.
  • Bucket Boosts
    • Request increases is laughable, it’s ignored already, why would we want to spam more
    • Notifications Fair enough, these are faily reliable, since Good Apps, already hit the max, due to being well responded by the user, but we cover a spam problem again.
  • Press and Marketting
    • This is what is interesting… It works both ways, we have been ignored for months, then they expect us to speak well of them? I doubt that will happen.

In short, I have a feeling there will be alot of mixed Feelings over this.

Some will feel happy it’s finally going through, others will be angry, they are have been promised alot, but getting very little.

Follow More Blogs, of mine, here at http://chris.bourton.us/blog/

Rant: Facebook Change disliked even by Employees – Will not change back

cohler-zuckerberg


The feedback on Facebook’s new look, which emphasizes a stream of Twitter-like status updates, is almost universally, negative.
Why isn’t CEO Mark Zuckerberg listening to users? Because he doesn’t have to, he’s told employees.
A tipster leaked that Zuckerberg sent an email to Facebook staff reacting to criticism of the changes: “He said something like ‘the most disruptive companies don’t listen to their customers.’”
Also quoted by another Tipster, who has seen the email says, Zuckerberg implied that companies were “stupid” for “listening to their customers.” The anti-customer diktat has many Facebook employees up in arms, we hear.

I’ve said this before, and I like this example I’m about to share since it demonstrates a good point on how even a good Francise, can fail with bad design choices can making a big difference at the top. Just because you’ve made a huge name for yourself, like Facebook has done for Zuckerberg, doesn’t mean you can do what ever you want with design changes and think your users will eventually love it. Sure Ignoring users outcries can work, if it really is an improvement, but removing, or simplifying something is rarely ever considered an improvement, if your user base being as big as it is, loved it how it was.

I’m sure Sony Online Entertainment thought the same, when they did the same with “Star Wars Galaxies”. A huge MMO, gleaming with the potential of success, taking on a license to the one of the biggest game franchises ever.
A few years back now, at it’s peak had a shot at being a rival to “World of Warcraft”. Star Wars Galaxies was a complex game, nothing compared to “Eve Online” of course, but it still had a very nice character development structure, which allowed for a lot of flexibility, and players loved to freedom to choose how they did things with their characters, with the awe of Unlocking a Jedi.
World of Warcraft was the simple but well designed Behemoth, that sprang out of a classic style of War craft, it’s simple and easy design has stayed true to it’s self, and allowed for an easy uptake by a wide range of users, which lead to it’s eventual dominance over the MMO Market (personally never liked it, but appreciated it for what it was).

SWG was doing well, slowly growing, Until they made the fatal mistake of simplifying a lot of their features, character development, and general game-play to be more like WoW, and take a style nearer to their Console based quick and easy SW games and of course WoW.
The Players hated losing all that custom character development they had, and later on they made more changes again in the same direction, which eventually killed the game.
SWG Emulated versions sprang up all over the place, from the Pre-9 Publish era, and actually some have had some success, and been in touch with Ex-Team members that worked at the company, who left in disgust over the changes.

Shaking things up by adding features is always good, it’s that Simple… (this wasn’t the case with FB here – more was removed)
When you have Millions of users, and you are most definitely don’t want to start copying the competition, just because they are getting success, with a simpler design.
Stick to what your users like, and actually ADD to it, don’t Remove features. Give Options, Widgets, if you can’t control your jealously over another company filling a hole in your market.
Just accept with their design maybe it won’t work for you and yours users, but forcing a design change on a Multi-million user base is never going to go well, if you’ve removed something.

Assuming I’m right in saying this, FB tried to buy out Twitter, that failed/refused. It’s the Latest Fad, something new and fun to play with, with no ads, it can’t support it self, it relying on investment to be propped up.

Maybe that didn’t go over well, so jealous of the success, decide well They’ll take parts of what they felt made it a success, and put it directly into FB.
Have to remove features to do that of course, but Twitter can do it, so Can we type of attitude is being followed here, and we’ll have the same success.

What they’ve forgotten, is FB isn’t new, it’s in terms of the Web, it’s quiet well established Site, and Doing a change like this, won’t garner the same success as a new site, that has early on was very well catered to the needs and wants of Investors, and promoters, while giving a simple and easy to use “playground” for users.

It’s not unusual, big business doing buy-outs and if they they fail to achieve it, they’ll just try to beat them at what they wanted to buy if they can’t buy them out and have it for themselves.
He’s 24, right? About my age, and has had huge success at a comparative young age, for what has been achieved and it’s bound to go to his head.

Got Microsoft funding FB to keep it going, since the server, admin and general up-keep costs are reported to be too much to be covered by Ads apparently. Which is a little scary how much their bills must be, and how poorly their FB Ad network is performing… Simple, tone That down and just bring Up Google Adsense; You’ve already got Microsoft Tower Banners, it won’t be that bad.

He probably thinks he’s getting a free ride with Microsoft throwing money at FB to balance the books, and that’s all it’s doing, there is apparently no real profit at FB, it’s all a lot of money going in, and a very similar money being sucked up again.
Whats Crazy is this design change, actually puts more of a strain on the servers, a “Live-Feed” design, would theoretically be more intensive to the system, and that is easily proven by the spammy-ness increasing over this past week, I get a lot more messages, and news feeds appearing. A “Live-Feed” design encourages more activity, when Feeds aren’t Properly selectively chosen and users and Applications don’t have to jump through so many hoops to get noticed, because users have less control over what’s seen, so they just are saying same or similar things over and over again, or sometimes just non-sense, just to be noticed in the sea of “spam”.

While the Appearance might have tried to go for the simple Twitter look, the behind the scenes stuff, FB Platform was not originally designed to be like this, and I would bet has made more intensive than the old one and, it would explain the time outs many users have reported, that can’t be explained by coding bugs.

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